Salford Council Be SMART Campain

Buy Me Media are working closely with Salford Council this week to target young people during the COVID – 19 pandemic to be SMART and safe. With thousands of students pouring into the city from universities and colleges in the area, Salford Council found it vital to address students directly to remind them of the importance of social distancing and COVID safety measures.

Buy Me Media discussed the goals of the campaign with Salford Council and advised them that the best advertising route to take would be a 3 sided high impact ad van, directly targetting students by following their journey into and out of college and also in their downtime at lunch.

This 7-day campaign will run this week and finish on Sunday, keeping the message highly visible and front of mind. The ad van will also be circling around Salford city this week, specifically areas with a high infection rate.

If you spot our van let us know!

 

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