It’s the season to plan ahead and enjoy the festive spirit
For any brand or business, the Christmas season is a key time of the year to reach out to more customers, stay ahead of competitors and ultimately, generate more sales. With so many different platforms to promote your product or service and still 7 weeks to go, you may feel considerably unprepared for the chaos of Christmas, which is why there’s never been a time to start your Christmas campaign.
Recent predictions indicate that for the first time, UK advertising spend will increase to £20bn by 2019. Such statistics prove that the market continues to become crowded, particularly online where which insights predict will account for 61% of ad spend by the next year.
It’s figures such as these that attract many businesses to advertising. Whilst online advertising is becoming increasingly dominant, airport advertising with Buy Me Media at Christmas is a highly effective solution for promoting your business to a large audience. As winter weekends away and Christmas holidays come around, footfall in the airport increases significantly.
For small to medium enterprises looking to use digital methods such as SEO, Social Media and PPC, targeting online traffic can be strategic. Whilst traditional media such as Out of Home and Radio are still big players in advertising, it’s undeniable that more consumers are more inclined to be online as the winter nights become increasingly frosty.
Unfortunately, the online platforms are the ones that are most commonly misunderstood, or underestimated by many businesses we speak to.
As a business owner who has boosted a post on Facebook, or wrote blogs for their website but seen no leads, you’re probably thinking ah, if only it were so simple.
You’re also likely to be looking at your schedule for the festive season and wondering where that precious time for media planning and ad management is going to come from?
Well in that case, Christmas just came early.
Buy Me Media’s media planning and buying services will allow to infiltrate the market early and give you reason to be excited about the New Year. Our industry insight and close relationship with media owners of can guarantee exclusive rates with professional, impartial advice.
Whether it’s Social Media, Radio, Out of Home or Airport Advertising that is the best solution for your brand, we’re here to help.
Contact us today to get a free-advertising audit, and we’ll help plan your Christmas campaign for buying, wrapping, and delivery.